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Case Studies

Stuck In a Bad Relationship

A startup founder approached Blue Bridge for the reason that many people do: they were unhappy with their current web development provider. They were extremely slow and weren't able to make changes to the application they developed without breaking it. The founder wanted to be able to scale up their business development but wasn't confident in the stability of the application.

On our initial call to discuss the project, we discovered that the application had been developed using an offshore developer. The founder had thought that he was hiring a firm in Massachusetts, but they were actually flipping the work to developers in India. This was something that became apparent after several months of working together and wasn't disclosed at the start of the relationship.

Our recommendation to the founder was to do a Code Audit. We explained that it's typical for offshore developers to do the least amount of work necessary and try to bill as many hours as they can. It's been our experience that this approach to work is riddled with security holes, breaks easily, and is difficult to improve. Many of these were symptoms that the founder had already experienced and and they agreed to hire us to take a look.

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The Code Audit

A week later, we met with the founder to discuss the results. As expected, the application was a mess:

  • There were over 120 SQL injection vulnerabilities due to a lack of input filtering. This would have enabled a middle school hacker to alter or even completely destroy the data that the entire business relied upon.
  • Two different platform databases were being used to run the application. This increase the needed development time to work on the application because it prevented using the existing input filtering capabilities of the core platform (which the previous developers weren't doing anyways.)
  • The offshore developers had stolen code from another platform and were trying to use this code to run the application. Coders refer to this behavior as "copy and paste programming." It saved them time initially, but because they didn't actually know how the code worked, the result was code bloat that slowed the application down, made it more susceptible to attacks, and made it unpredictable and easy to break.
  • The developers had "hacked" the core platform by changing the code to run how they had wanted to run. This effectively locked the application into that version of the platform, preventing security patches from being applied in the future.

The result was what the client experienced: an expensive to expand, difficult to maintain, and very fragile application.

We try to avoid recommending code rewrites to clients because they are expensive and often unnecessary, but in this case we felt that it really was the best option. The founder agreed with us and we submitted a proposal to do so which they accepted.

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Ready to Sell Again

Six weeks later we completed the rewrite with some additions and enhancements. The founder was extremely pleased with the speed with which we completed the project. It had taken them five painful years to get the application to where it had been when they encountered us. They were amazed that it only took us weeks to rewrite the entire mess. They were also surprised at how much more intuitive and quick the application worked when it was executed according to the conventions of the platform.

Having regained their confidence in their core product, they booked a sales meeting with an enterprise partner and were able to focus again on growth without having to lie awake at night worrying about their product falling apart. As important, they knew they had someone in their corner that they could rely on when they needed to grow the application again.

 

Website development

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Sanofi Medical Affairs

We built a network of six sites for Sanofi Medical Affairs. Each site there within a consistent theme but had a unique style and was managed by a different Sanofi team. Some of the features of the sites:

  • Search for medical liaison by region.
  • Webinar registration.
  • Event management.
  • Administrator event logging.
  • Custom mail relays.
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Jespersen & Associates

We provided web development for medical communications partner, Jespersen and Associates. Their design was very clean and they wanted some unique visual functionality to spice things up. Some of the features:

  • Their logo spells different words when you hover over the navigation ("work", "play", etc.)
  • When you load the home screen a pot appears and is pulled out of view by a lobster.
  • A mobile friendly animated portfolio.
  • A blog.
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Green Chemistry Group

We provided web development for the trade group, Green Chemistry Group. We implemented an attractive and mobile from a design that allowed them to present information about their group and conferences.

  • Search for medical liaison by region.
  • Webinar registration.
  • Event management.
  • Administrator event logging.
  • Custom mail relays.
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Aniwoman Diagram

The Aniwoman diagram was a visual tool developed for a healthcare client. It shows/highlights different parts of an anatomical torso and displays different information whenever those parts are selected in an acordion style text area.

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UroToday

UroToday is a complex website that we built and expanded over several years. Some of its features:

  • Integration of a clinical trial data from a government database that is reformatted to be more visually appealing and searchable.
  • Key opinion leader sections to curate content and provided tutorials.
  • A mobile friendly mega menu that organizes their huge content database.
  • Video lectures and conference coverage.
  • Sticky sidebars and headers to maintain visual display of advertisement partners.
  • Management of online articles access from their print journals.
  • Hosted email newsletter management.
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Vell & Associates

Vell & Associates

We completed a website redesign for Vell and Associates. This was a next-generation of a the website to improve their branding. Some of the features of the website:

  • Job listing management.
  • Job listing search.
  • Blog integration.
  • Mobile friendly design.
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What people are saying about us

Gina Joomla Testimonial

"We were delighted with the quality and timeliness... The preciseness of the applications developed and the speed of the project turnaround have yielded cost savings to the company within 3 months..."

– Gina C., President, Digital Science Press
Dora Vell Joomla Testimonial

"I hired Blue Bridge to develop our website. They were a pleasure to work with, very responsive, cared about my requirements, and delivered on an aggressive schedule. They get it. I recommend them without hesitation."

– Dora Vell, President, Vell Executive Search
Caitlin Joomla Testimonial

"We enjoy working with Blue Bridge and value their professionalism and strong communication. They're great at asking the right questions to understand the larger issues and planning for the future. The trust we have in them has made it easy to take on technical projects with confidence. We recommend them to others who need competent and reliable development partners."

– Caitlin H., Account Manager, Jespersen & Associates
Carolyn Joomla Testimonial

"We needed quick, error-less programming; we needed clear advice about our options for Joomla extensions; we needed tutorials and support to help our staff maintain the site once the basics were online. Blue Bridge delivered on all counts with professionalism and excellence."

– Carolyn Harper Knox, Ph.D., C.A.T.E. Director, University of Oregon
Keith Joomla Testimonial

"I have undertaken a number of projects using people I connected with on the Internet and was pleasantly surprised by John's no-nonsense approach to completing a project for us.... they actually delivered on-time and within budget."

– Keith W., CEO, Naut'sa mawt Resources Group
Kristen Joomla Testimonial

"Looking for the perfect company to take your online presence to the next level? STOP! You just found them. Blue Bridge immediately understood our needs, created a systematic plan to achieve our goals, and exceeded our expectations. Perfection!"

– Kristen McDonnell, Marketing Director at Got Light
Ed Joomla Testimonial

"I wanted experts... and I found that in Blue Bridge. Their knowledge of the platform, its best practices and the developer community enabled them to produce an excellent piece of work. Their code was so clean that I subsequently hired them to produce a sample PHP client class which we now deliver to developers who use our API. I heartily recommend Blue Bridge Development!"

– Ed P., Software Engineering Manager, Monotype Imaging Corp.
Jason Joomla Testimonial

"Blue Bridge has been taking care of our foundation for years. Over that time, they have gone above and beyond to provide customized support, fast incident responses, and suggestions on how we can optimize our system and special configuration. The technicians have all been wonderful, very capable and communicative. We recommend Blue Bridge to anyone who needs quality, customer-focused support for their IT needs."

– Jason Sears, Executive Director NW Sarcoma

"Not being in the tech field, it took us 2 years to find our first programmer. Deadlines were often missed, work quality was poor and we were constantly getting upcharged. We stayed because we didn’t know any better. After stumbling on the Blue Bridge, we were impressed with their focus on educating the consumer. From the get go, Blue Bridge has exceeded our expectations. They have made honest recommendations based on our needs, not their profit margin. Their work product is on point, communication is constant, and all tasks were completed in a timely manner. We highly recommend working with them. "

– Ben Carp, WarriorMG